TikTok is introducing a new feature that allows them to reduce the amount of AI-created media appearing in their timelines. This move comes as the platform revealed that it now features in excess of 1 bn AI videos.
Trial and Implementation
This change is being tested over the following weeks before a widespread launch. This development comes amid a surge in content created by AI, spurred by recent content generation software.
AI Proliferation Online
Recent reports that nearly a tenth of the fastest-growing video streams on a popular video site primarily display content made by AI. A large amount of this output is deemed mass-produced AI material, a label for inferior, factory-style content that is frequently nonsensical or dreamlike.
Our research shows that numerous viewers like content produced via AI tools, from AI artwork to science explainers, and we intend to provide users the ability to adjust the amount of that, depending on their own likes,” commented a spokesperson.
Volume and Proportions
The platform announced that there are now over a billion videos on its network labeled as AI-generated. Overall, more than 100 mn videos are added to the platform daily, making AI content a minor portion of its complete catalog.
Customizing Your Feed
Users will be capable of reduce or increase the volume of AI content they view by opening the “manage topic” feature in the app and selecting the AI content topic. Additional categories that are already be adjusted under the setting encompass news, clothing, beauty, and movement.
Content Labeling and Policies
TikTok’s policies oblige creators to identify lifelike AI-generated content, and it prohibits malicious fake videos of celebrities or critical incidents. Any believable AI-generated clip that is without a tag can be deleted under its user guidelines.
In addition, the app will henceforth add an artificially created label to content made using its proprietary AI systems, or flagged by an industry-wide initiative for identifying content made by AI. This step is designed to help prevent users from seeking to bypass the labeling process.
AI Literacy Programs
TikTok is also establishing a two million dollar AI literacy fund for professionals and institutions to produce informative material about using AI responsibly. This program will assist non-profit groups specializing in teaching programming and robotics.
Content Safety Approach
The platform has justified its safety measures, following discussion over intentions to cut jobs for numerous safety staff in Britain. TikTok is planning to eliminate a significant number of roles in its user protection division in its British office, with trade unions and online safety experts expressing worry that staff are being displaced by AI moderation.
A company official stated that human moderation would still have a role, but automated tools can protect employees by removing the most harmful content before it gets reviewed by humans. The platform stated a notable drop in explicit and harmful content handled by content reviewers over the previous year due to the use of its AI tools.
We believe it is crucial to integrate staff and AI to maintain a secure environment,” she said. “We’ll have people as integral to the approach, but we further consider it’s highly necessary to minimize viewing of harmful content as quickly as possible, which is the area in which a lot of the machine support is proving valuable work at speed.”
